ROI of Stackable Microcredentials

  The Shopper Sciences Credential Program is designed to equip both students and professionals with the critical skills and insights necessary to succeed in the consumer packaged goods (CPG) and retail industries. The program is divided into three specialized areas, each offering focused credentials that build practical expertise.

1. Retail Analytics Credential
   This area focuses on developing the analytical skills needed to drive retail performance. Learners will dive into topics such as pricing strategies, promotion analysis, assortment optimization, and space planning, along with understanding key drivers of retail success. By mastering these concepts, participants will be able to make data-driven decisions that enhance category growth and store operations.
2. Retail Data Credential
   In this area, learners will gain proficiency in interpreting a wide variety of retail data sources, including syndicated POS data, panel data, and geodemographic insights. Additionally, students will learn how to leverage shopper loyalty metrics to turn raw data into actionable insights that improve sales and customer satisfaction.
3. Leadership Credential
   This area focuses on leadership development and consultative selling. Learners will gain a deep understanding of shopper behavior, retailer economics, and the importance of collaborative partnerships. The coursework also emphasizes the art of storytelling with data, allowing participants to communicate insights effectively and lead with confidence.

Completion Requirements:
Participants will earn a Digital Badge after successfully completing the required credentials in each area. The program offers flexibility, allowing learners to start at different levels depending on their prior knowledge and experience, which is assessed through pre-tests.

Achieved by completing Microcredential skill areas 1.1 - 1.5.

• 1.1 Pricing Analysis Badge - Certificate
• 1.2 Promotion Analysis Badge - Certificate
• 1.3 Assortment Analysis Badge - Certificate
• 1.4 Retail Analytics Badge - Certificate
• 1.5 Space Planning Badge - Certificate

Achieved by completing Microcredential skill areas 2.1 - 2.5.

• 2.1 Syndicated POS Data Badge - Certificate
• 2.2 Syndicated Panel Data Badge - Certificate
• 2.3 Retailer Point of Sale Data Badge - Certificate
• 2.4 Consumer & Geodemographic Data Badge - Certificate
• 2.5 Shopper & Loyalty Data Badge - Certificate

Assessment: Each Microcredential skill area includes proficiency activities and assessments, structured to validate the learner’s competence at Basic, Intermediate, and Advanced levels. Learners must achieve an 80% or higher score on assessments to earn their badges and certificates.  

Achieved by completing Microcredential skill areas 3.1 - 3.4.

• 3.1 The Shopper Badge - Certificate
• 3.2 Retailer Economics and Supply Chain Badge - Certificate
• 3.3 Collaborative Partnerships and Planning Badge - Certificate
• 3.4 Storytelling: Consultative Selling Badge - Certificate