The Shopper Sciences Microcredentials program is a valuable and relevant resource for both professionals and students in the field of business and marketing, especially within the food and beverage and retail sectors.
The Shopper Sciences Microcredential Program is designed to equip students and professionals with the skills and insights required to excel in consumer package goods and the retail industry. The program is divided into three core areas, each comprising several Microcredential skill areas.
Completion Criteria: Learners will be awarded a Digital Badge upon successful completion of the designated Microcredential skill areas as outlined above. The Program is designed to be flexible, allowing participants to enter at various levels based on prior knowledge and experience, as evidenced by pre-test scores.
Achieved by completing Microcredential skill areas 1.1 - 1.5.
Achieved by completing Microcredential skill areas 2.1 - 2.5.
Assessment: Each Microcredential skill area includes proficiency activities and assessments, structured to validate the learner’s competence at Basic, Intermediate, and Advanced levels. Learners must achieve an 80% or higher score on assessments to earn their badges and certificates.
Achieved by completing Microcredential skill areas 3.1 - 3.4.
Each Microcredential skill area includes proficiency activities and assessments, structured to validate the learner’s competence at Basic, Intermediate, and Advanced levels. Learners must achieve an 80% or higher score on assessments to earn their badges and certificates.
Hands-on experience with the latest tools and technologies used in shopper insights and analytics
Advanced knowledge in market trends, consumer behavior analytics, and strategic decision-making skills
Deep insights into specific retail sectors, such as food and beverage.
Courses that provide skills directly applicable to their future careers in marketing and business.
Learning from real-world examples, particularly in the food and beverage sector.
Recognized credentials that add value to their resumes and LinkedIn profiles.
Flexible, cost-effective learning options that can be balanced with other training or current studies.
Includes case studies and real-world scenarios specific to retail and consumer goods industries.
Facilitate networking opportunities through online forums, webinars, and virtual meetups.
Provided as self-paced online learning for working professionals and busy students.
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